From observation to insights

Working with Ambev Tech, I led a comprehensive supply chain journey mapping project to transform how brewery operators experience digital tools and processes. The challenge was addressing high cognitive load, fragmented communication via WhatsApp and paper notes, low data reliability, and inconsistent digital tools across operations while mapping complex workflows to identify the highest-impact improvement opportunities.I conducted immersive research with 35+ operators across different brewery areas, combining stakeholder mapping, system visualization, field observation, and co-creation workshops. The methodology followed Discovery, Connect, and Construct phases, progressing from understanding current workflows to identifying nine prioritized Game Changers based on frequency, time impact, cognitive load, and reliability, then defining the ideal future system through collaborative ideation generating 41 concepts.Deliverables included detailed journey blueprints for each operator profile and area, nine prioritized Game Changers with quantified impact on cognitive load and efficiency, an ideal future system map showing integrated information flows, design and usability principles (Project Drivers) to guide product development, and a Book of Ideas with eight detailed solution concepts addressing critical pain points like communication fragmentation and manual data entry, providing a concrete roadmap for reducing cognitive burden and improving process reliability.

Working with Telefonica, I conducted mixed methods research for OnTV, their streaming television service, to clarify quantitative performance data and identify improvement opportunities. The challenge was understanding the story behind the metrics and uncovering actionable insights for service enhancement.I combined qualitative research methods with quantitative data analysis to develop a comprehensive picture of user behavior, preferences, and pain points. The approach integrated user interviews, behavioral analysis, and performance metric interpretation to identify patterns and opportunities.Deliverables included comprehensive research findings documenting user experience patterns, visual analysis of key engagement metrics, identification of friction points in the user journey, and prioritized recommendations for service improvements that would drive increased user satisfaction and engagement with the OnTV platform.

Working with Shio Investments, I led UX research for MedKai, an AI-powered AppClip designed to help users organize, track, and access reliable medication information. The challenge was embedding user needs into an accelerated product development timeline, transforming an investment concept into a functional digital health product at fast pace.I conducted user research to define personas and map user behaviors, developing information architecture and navigation flows aligned with real-world medication management needs. The approach balanced speed with user-centricity, ensuring the platform remained intuitive and accessible despite compressed timelines.Deliverables included detailed user personas capturing target audience needs, complete information architecture defining app structure and flows, MVP wireframes and interface designs, visual identity including characters and branding elements, and a design system providing clear specifications for development of a seamless, trustworthy medication management experience.

Working with Wellcome Trust, Quicksand, and the REACH Network , I helped strengthen the design and implementation of clinical trials for snakebites and epidemic diseases. The work applied people-centered design to improve participant engagement, trust, and trial effectiveness in LMIC contexts where trials faced participant mistrust, cultural barriers, and logistical constraints.I conducted field research in Brazil including stakeholder interviews and site visits to understand lived experiences of people affected by Zika and snakebites, identifying barriers and opportunities for people-centered clinical trials. Through workshops, I co-created and validated engagement approaches to improve communication, ethics, support, and participation.Deliverables included Brazil field research outputs and synthesis plus workshop-driven recommendations and a validated set of public-engagement prototype concepts to improve transparency, support, and trust in clinical trial participation for snakebite and epidemic disease research, with recommendations applicable across multiple geographies.

With Flutter Innovation, I worked with http://reloc.ai to define the product and experience design for a digital global mobility platform combining AI-assisted relocation guidance with employer services. The challenge was designing a seamless relocation experience across multiple user groups (candidates, employers, service providers) and translating a complex, multi-stakeholder service into a clear, scalable digital product.I conducted benchmarking and user research, created journey maps and service blueprinting to identify friction points and information needs, and developed information architecture direction. Based on partner requirements, I designed recruiter-facing candidate intake and management flows optimized for efficiency and reuse of candidate information.Deliverables included benchmark inputs, personas and moodboards, a relocation service blueprint, initial information architecture direction, and recruiter-facing candidate intake form plus management views to support structured candidate onboarding at scale.

Working with Telefónica's Innovation Center, I designed and validated a differentiated fleet-management service targeting "light fleets" in small and medium businesses. The project addressed the need for a service concept grounded in real adoption drivers that would stand out in a crowded market.I combined market benchmarking with contextual interviews to map needs across user types, followed by strategic workshops and user co-creation to shape the service concept. The process included producing IA diagrams, wireframes, and Axure prototypes, with two rounds of usability testing and refinement that validated the "School/Educator" approach.Deliverables included a validated service concept and user journey, requirements and ideas set, complete information architecture, detailed wireframes for web and mobile, low- and high-fidelity prototypes, usability test reports, and a consensus prioritization workshop output that formed a clear implementation roadmap.

Camila Boga led a strategic research project for Renault focused on building deep market and consumer understanding in Brazil as a foundation for innovation. Working in collaboration with multidisciplinary teams from Designit and Flutter Innovation, her role centered on framing the research, leading synthesis, and translating complex cultural and behavioral signals into clear, actionable directions for the organization.

The work was guided by the Feel the Future® methodology, combining ethnographic observation, in-depth interviews, and expert dialogue to surface patterns, tensions, and emerging behaviors. Camila synthesized convergences and divergences across data sources into robust insights and future-oriented trends, then facilitated workshops and co-creation sessions to transform research findings into opportunity directions and a coherent strategic narrative for decision-making.

The results of this project contributed to Renault’s understanding of Brazilian consumer priorities in the entry-level automotive segment and informed strategic discussions that later materialized in products such as the Renault Kwid. Launched in Brazil in 2017, the Kwid became one of the country’s most relevant compact cars, strongly positioned around affordability, fuel efficiency, and local usage patterns.

Since its launch, the Renault Kwid has consistently ranked among the top-selling vehicles in Brazil’s entry-level category, surpassing 500,000 units sold in the Brazilian market and frequently appearing among the national monthly sales leaders. Its commercial success has been widely associated with its strong value proposition for Brazilian consumers - particularly accessibility, efficiency, and contextual relevance - dimensions directly explored during the research phase.

Key deliverables included a comprehensive research synthesis, Brazil-specific trends and critical tensions, clearly articulated opportunity areas, and a final executive presentation. Together, these outputs established a shared, research-backed starting point for future scenario development, including a proposed video-based reporting concept to support internal alignment and strategic decision-making.

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This project was a two-part innovation program for Diageo, developed with Johnnie Walker, focused on understanding the end-to-end journey of whisky drinkers and identifying new opportunities for uptrade.

The work began with design research including shadowing, interviews, safaris, and observation, informing the mapping of different consumption journeys and revealing opportunities to rethink how whisky is discovered and shared.

One stream explored exclusive experiences for whisky enthusiasts in flagship locations, while the second addressed uptrade at scale through an experience framework for a broader range of on-trade venues, balancing accessibility with brand equity.

Insights were translated into concrete experience concepts and execution-ready artefacts, creating a research-backed foundation for activating whisky experiences across both flagship and scalable on-trade contexts.

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