On TV
Strategic innovation program for Diageo, reimagining whisky consumption journeys through premium rituals for flagship venues and scalable uptrade experiences across on-trade channels to drive premium adoption and revenue growth.
Clarifying streaming service performance through research
Working with Telefonica, I conducted mixed methods research for OnTV, their streaming television service, to clarify quantitative performance data and identify improvement opportunities. The challenge was understanding the story behind the metrics and uncovering actionable insights for service enhancement.I combined qualitative research methods with quantitative data analysis to develop a comprehensive picture of user behavior, preferences, and pain points. The approach integrated user interviews, behavioral analysis, and performance metric interpretation to identify patterns and opportunities.Deliverables included comprehensive research findings documenting user experience patterns, visual analysis of key engagement metrics, identification of friction points in the user journey, and prioritized recommendations for service improvements that would drive increased user satisfaction and engagement with the OnTV platform.
Visual documentation
Research in motion, strategy made visible
