MedKai

Working with Shio Investments, I led UX research for MedKai, an AI-powered AppClip designed to help users organize, track, and access reliable medication information. The challenge was embedding user needs into an accelerated product development timeline, transforming an investment concept into a functional digital health product at fast pace.I conducted user research to define personas and map user behaviors, developing information architecture and navigation flows aligned with real-world medication management needs. The approach balanced speed with user-centricity, ensuring the platform remained intuitive and accessible despite compressed timelines.Deliverables included detailed user personas capturing target audience needs, complete information architecture defining app structure and flows, MVP wireframes and interface designs, visual identity including characters and branding elements, and a design system providing clear specifications for development of a seamless, trustworthy medication management experience.