Clinical Trials Community Engagement
Strategic innovation program for Diageo, reimagining whisky consumption journeys through premium rituals for flagship venues and scalable uptrade experiences across on-trade channels to drive premium adoption and revenue growth.

Restoring trust in clinical trials through design
Working with Wellcome Trust, Quicksand, and the REACH Network , I helped strengthen the design and implementation of clinical trials for snakebites and epidemic diseases. The work applied people-centered design to improve participant engagement, trust, and trial effectiveness in LMIC contexts where trials faced participant mistrust, cultural barriers, and logistical constraints.I conducted field research in Brazil including stakeholder interviews and site visits to understand lived experiences of people affected by Zika and snakebites, identifying barriers and opportunities for people-centered clinical trials. Through workshops, I co-created and validated engagement approaches to improve communication, ethics, support, and participation.Deliverables included Brazil field research outputs and synthesis plus workshop-driven recommendations and a validated set of public-engagement prototype concepts to improve transparency, support, and trust in clinical trial participation for snakebite and epidemic disease research, with recommendations applicable across multiple geographies.







