Designing Meaningful Experiences
A selection of projects where research becomes experience and strategy takes form. Each case explores how people think, feel, and choose, translating complex behaviors into rituals, journeys, and systems that work in the real world.
From immersive fieldwork to activation artefacts, the work combines curiosity and structure to turn insight into direction, aligning human needs with business ambition.
From immersive fieldwork to activation artefacts, the work combines curiosity and structure to turn insight into direction, aligning human needs with business ambition.
Projects

Clinical Trials Community Engagement
Restoring trust in clinical trials through design

Automotive Industry Design Research in Brazil
Decoding Brazil to fuel Renault's innovation strategy

Light Fleet Management Service
Transforming fleet management for the everyday SME

MedKai
AI-powered medication management made simple

Supply Journey Mapping – Ambev Tech
Mapping operations to reduce cognitive load

On TV
Clarifying streaming service performance through research

relocAI Global Mobility Platform
Making global mobility seamless through smart design

Whisky Lovers Experience for Diageo
Whisky rituals and experience
Let’s Design What Comes Next
Turning insight into meaningful experiences starts with a conversation.

