Supply Journey Mapping – Ambev Tech
End-to-end research and design program for Ambev Tech mapping brewery operators' supply chain journeys across multiple roles and environments, identifying nine high-impact Game Changers and defining an ideal future system with design principles to guide development of more usable, efficient digital products reducing operator cognitive load
Mapping operations to reduce cognitive load
Working with Ambev Tech, I led a comprehensive supply chain journey mapping project to transform how brewery operators experience digital tools and processes. The challenge was addressing high cognitive load, fragmented communication via WhatsApp and paper notes, low data reliability, and inconsistent digital tools across operations while mapping complex workflows to identify the highest-impact improvement opportunities.I conducted immersive research with 35+ operators across different brewery areas, combining stakeholder mapping, system visualization, field observation, and co-creation workshops. The methodology followed Discovery, Connect, and Construct phases, progressing from understanding current workflows to identifying nine prioritized Game Changers based on frequency, time impact, cognitive load, and reliability, then defining the ideal future system through collaborative ideation generating 41 concepts.Deliverables included detailed journey blueprints for each operator profile and area, nine prioritized Game Changers with quantified impact on cognitive load and efficiency, an ideal future system map showing integrated information flows, design and usability principles (Project Drivers) to guide product development, and a Book of Ideas with eight detailed solution concepts addressing critical pain points like communication fragmentation and manual data entry, providing a concrete roadmap for reducing cognitive burden and improving process reliability.
Visual documentation
Research in motion, strategy made visible
