Light Fleet Management Service

Working with Telefónica's Innovation Center, I designed and validated a differentiated fleet-management service targeting "light fleets" in small and medium businesses. The project addressed the need for a service concept grounded in real adoption drivers that would stand out in a crowded market.I combined market benchmarking with contextual interviews to map needs across user types, followed by strategic workshops and user co-creation to shape the service concept. The process included producing IA diagrams, wireframes, and Axure prototypes, with two rounds of usability testing and refinement that validated the "School/Educator" approach.Deliverables included a validated service concept and user journey, requirements and ideas set, complete information architecture, detailed wireframes for web and mobile, low- and high-fidelity prototypes, usability test reports, and a consensus prioritization workshop output that formed a clear implementation roadmap.