Design meets
human insight
Transforming complex research into meaningful
experiences across global landscapes
Connecting insight with data analytics to drive innovation.
I’ve led projects for Motorola, Bosch, and Spotify, helping teams make smarter decisions through evidence-based recommendations. With an MBA in Branding and training in Strategic Design Management from Central Saint Martins and Parsons, I connect human understanding with business impact.
Outside of work, I enjoy painting watercolour postcards for my children - capturing small moments of joy through art and storytelling.
Expertise that transforms complex challenges
My work bridges research, data, strategy, and creativity transforming complexity into clarity.
UX Research & Experience Strategy
Designing and executing mixed-methods research to uncover user needs, behaviors, and motivations. Turning qualitative depth and quantitative evidence into actionable strategies that guide design and business decisions.
Data Analytics & Insights
Leveraging Python, SQL, and visualization tools to identify behavioral patterns, validate hypotheses, and inform decision-making. Bridging qualitative stories with quantitative clarity to drive smarter innovation.
Product Ownership & Strategy
Leading cross-functional teams from insight to delivery. Translating research findings into feature roadmaps, prioritisation frameworks, and measurable outcomes that align with business goals.
Illustration & Visual Storytelling
Observing and capturing meaningful moments - translating everyday life into visual stories and memories. From concept sketches to watercolour postcards, using art as a medium to communicate insight, empathy, and the human side of design.
Milestones that shaped my design narrative
A chronicle of experiences that define my professional path and creative evolution
since 2015
Reach Network + Flutter Innovation
Developing advanced design methodologies that bridge technological innovation with empathetic user experiences.
2014
Bosch Innovation Centre
Recognized for transformative design approach that integrates data analytics with human-centered design principles.
2012
Research studies + Designit
Strategic Design Immersive studies at Parsons Design Scholl in NYC and Central St Martins in London
2011
Feel the Future
Led cross-cultural design teams across Brazil and Europe.
Trusted by innovators
Let's talk design
Have a question or want to discuss a potential project?