relocAI Global Mobility Platform
Platform strategy and service design for relocAI combining AI automation with human support to streamline international workforce mobility across multiple countries, serving employers managing global relocation at scale
Making global mobility seamless through smart design
With Flutter Innovation, I worked with http://reloc.ai to define the product and experience design for a digital global mobility platform combining AI-assisted relocation guidance with employer services. The challenge was designing a seamless relocation experience across multiple user groups (candidates, employers, service providers) and translating a complex, multi-stakeholder service into a clear, scalable digital product.I conducted benchmarking and user research, created journey maps and service blueprinting to identify friction points and information needs, and developed information architecture direction. Based on partner requirements, I designed recruiter-facing candidate intake and management flows optimized for efficiency and reuse of candidate information.Deliverables included benchmark inputs, personas and moodboards, a relocation service blueprint, initial information architecture direction, and recruiter-facing candidate intake form plus management views to support structured candidate onboarding at scale.
Visual documentation
Research in motion, strategy made visible
