Design Research
Digital Products

relocAI Global Mobility Platform

Strategic innovation program for Diageo, reimagining whisky consumption journeys through premium rituals for flagship venues and scalable uptrade experiences across on-trade channels to drive premium adoption and revenue growth.

Making global mobility seamless through smart design

With Flutter Innovation, I worked with http://reloc.ai to define the product and experience design for a digital global mobility platform combining AI-assisted relocation guidance with employer services. The challenge was designing a seamless relocation experience across multiple user groups (candidates, employers, service providers) and translating a complex, multi-stakeholder service into a clear, scalable digital product.I conducted benchmarking and user research, created journey maps and service blueprinting to identify friction points and information needs, and developed information architecture direction. Based on partner requirements, I designed recruiter-facing candidate intake and management flows optimized for efficiency and reuse of candidate information.Deliverables included benchmark inputs, personas and moodboards, a relocation service blueprint, initial information architecture direction, and recruiter-facing candidate intake form plus management views to support structured candidate onboarding at scale.

Visual documentation

Research in motion, strategy made visible

No items found.